You know the feeling, right? Your solopreneur business is flourishing, but you’re now approaching a slowing point and you’re starting to feel stuck. How should you move forward and what will make your business progress? These six suggestions will help get your biz back on track.
As freelancers, we’re constantly jumbling new ideas. It is important to manage these prospective projects in an organized manner. What exactly are you trying to accomplish with your solopreneur business? Write down your key objectives and place this somewhere you will see every day. Visualizing your future will make you more likely to attain it. Once you know where you want to go, you will be able to determine what you need to do to get there.
Realistically, there are tons of people who can provide the same services as you. Establish your specialization. As Michael Zindell explains in his interview, to differentiate yourself from other solopreneurs, focus on your strengths and target customers in this area to provide the highest quality services. Zindell is a creative illustrator and product designer who specializes in houseware designs. With his extensive knowledge of giftware, houseware, and decor, he knows all the ins and outs of the industry. He can nail any project in that field. Be confident in the skillset that allows you to utilize your talents, and makes you - YOU.
Once you have a prospective client, show them how you plan on solving their problem rather than explaining what you do as a freelancer running a solopreneur business. If it doesn’t relate to your customer, they won’t benefit from your business and don’t need to hear about it. In addition, be ready to alter your processes when necessary. Being able to smoothly tailor your techniques to accomplish project goals shows professionalism. If you can’t adapt your services to accomplish your client’s wishes, they will find someone else who can. Clients know what they want (most of the time ;)
Prospective clients need evidence of your qualifications in order to have confidence when hiring you. Create a vast portfolio of past projects to showcase your experience and expertise. For example, if you’re a designer, it is a good idea to keep all of your designs in one place. Many tools exist to help organize your work, like Dribble. It may also be beneficial to note previous clients you’ve worked with. One way you could present this could be displaying client logos on your website. This will not only demonstrate your abilities, but it will also set realistic expectations for your customers, ensuring further satisfaction.
Clients want to know what it will be like to work with you. Request feedback and provide clients an easy way to access it. Use websites like Yelp and SiteJabber to keep these reviews in one place, and make sure you incorporate these in your website. In addition, sending a survey after you’ve completed a project is simple and convenient for clients. This survey information will be helpful when determining what was successful and what needs improvement when reflecting on your projects. This can easily be done with Google Forms. Also, maintaining business relationships is key to developing a powerful network, so notify your circle about current launches and updates. Keeping past clients in the loop will promote familiarity with your business. This consistency boosts your reliability and creates a cycle of referrals.
Take a step back, look at where you are, and reflect on your progress. Have you achieved your project’s goals? Are you satisfied with the work you’ve done? Do you have the resources needed to grow? Are you ready to make another move? Discuss these ideas with other freelancers to learn and collaborate. Join discussion forums or online communities that bring freelancers together, such as Business Advice for Freelancers. And before you jump into the next endeavor, don’t forget to give yourself credit for the work you’ve done.
If you want to satisfy prospective clients, showcase your past projects so they have a better idea of what you’re capable of. Reflect on your progress and use the feedback you receive to modify your business. Don’t forget to pat yourself on the back, and keep working towards the business of you.