Creating great content is critical to succeeding in any business today. When Lina Lopez's recent posts caught our eye (not to mention our appetite), we reached out to get some first-handed insight on what helps her thrive. As a content creator, photographer, and wellness blogger based in NYC, Lina is all about working the balance between work, life, self-care, and growing toward her healthiest self! In addition to Lina's great tips for you as an individual, she also shares what keeps her clients happy, ensures she’s learning more, and ultimately how she runs her business like a pro!
Hope you enjoy learning more about what it’s like to be an ace blogger and content creator! If you’re stuck in a social media vortex btw, we really recommend her blog post about taking some time to unplug.
The ability to create solutions for any problem that may arise. That is a skill I had to learn in order to survive in this industry. I feel like I have been able to figure things out on my own. Sometimes it can be frustrating, but oh so rewarding when you create solutions for your own challenges.
Please know when to ask for help. As a freelancer, I thought I could do everything myself and I ended up spending a lot of time and energy doing something I could easily delegate to someone else. Don't be scared to invest in your business and in yourself. Hire people to help you when needed, buy a course to learn or better your skills.
My other advice is to please know your numbers. This is something I had no clue about for a long time. I estimated how much I was making per month. I didn't have a clear understanding of how much money I was making or how much money I was investing back into my business - and how much of it was going out. Once I started treating my business as a business - and not as a hobby - my business grew 10 times more.
I am struggling to maintain a unique voice. We are so overstimulated and influenced by social media. Staying true to myself can be challenging sometimes. When I feel I am losing myself in the crowd, I do a social media detox. Taking a break from social media helps me to start creating without the influence of other people. I recently took almost two months off and it was incredible. I was able to come up with different ideas and also to create a new business venture which I am so passionate about.
NYC is advanced in terms of healthy food stops and wellness centers. NJ is a little bit slower in that sense. I am so lucky I live close to the city so I can take advantage of all its opportunities. New Jersey is slowly getting better at offering more healthy alternatives. I take it as an opportunity for growth and I am not shy about offering my food photography services to any new healthy restaurant in my area.
I want to keep growing my content creation/blogging business because it is a great creative outlet. I love photography and helping brands share their message. I am being pulled towards sharing a different message (not only healthy eating). I’d like to maybe do some life coaching for women like me who feel lost and have no idea what they want to do as a career. Financially, I’d like to keep sharing my skills with people and make a good living doing what I love. I believe once you follow your heart, the money will follow. I have so many personal goals but I don't have any expectations. I just got engaged and am currently planning a wedding for next year. Hopefully, babies in the next 5 years - who knows?!